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  3. What are the best prospecting tools and how to choose them?

What are the best prospecting tools and how to choose them?

Finding new customers is an essential step for a company that wishes to perpetuate its activity. In the age of the digital revolution, technology is at the service of sales teams to help them in this decisive quest. 

Software, platforms, websites, prospecting tools accompany companies throughout their commercial tunnel. In this article, we propose 14 prospecting tools to help you improve your B2B prospecting. Follow the guide!

The different types of commercial prospecting tools

The objective of a sales team is simple: to find prospects and then turn them into customers. To do this, they must know how to find contacts, follow up and "close" their leads. In this respect, prospecting tools are impressively effective. 

There are currently two main categories of tools on the market:

  • Specialized tools
  • Generalized tools 

The first category concerns solutions that target a specific link in the prospecting chain. This can be a tool to collect data, a tool for LinkedIn prospecting, a solution to enrich leads or to prospect by email.

The second category comprises tools that encompass a wider field of action. These may be CRMs or specialized prospecting tools that offer multiple services (finding prospects and contacting them), such as Findcustomer.

Choose the tools according to the difficulties encountered by your team

Before choosing one or more prospecting tools, a company must ask itself the following question: what are the difficulties encountered by my sales team?

A prospecting software has many advantages and many features. We can mention the following advantages:

But for it to be fully effective, it is essential that it meets your needs. If your sales team generates leads through its marketing strategy, there is no need to invest in a prospecting tool that proposes to do so. If your sales team needs a B2B prospecting software via the telephone channel, you should respond as soon as possible to this need.

Obviously, your prospecting software must also suit your budget, the digital level of the team and the possibilities of synchronization with the solutions already in place.

CRM: the keystone of any sales strategy 

Before presenting our selection of the best prospecting tools, we would like to stress the importance of having a CRM tool within your company. And for good reason, a CRM software is the cornerstone of a successful sales strategy. It represents a kind of brain that facilitates and drastically optimizes the sales cycle.

Its role is to manage all current and potential customer relationships. Good CRM solutions help companies to find customers, follow their satisfaction, complete their contact data or collect different information (websites, email addresses, phone numbers, social networks...)

We guarantee that without a good CRM, your sales strategy is doomed to failure.

The best tools to find contacts

The first step in a sales process is, of course, finding contacts with the aim of turning them into prospects, then customers. We've deliberately chosen not to tell you about LinkedIn and LinkedIn Sales Navigator, which you should already be familiar with (they're obviously indispensable).

We offer you 3 powerful tools that will search for solid contacts (direct email, mobile number, additional information ...) in a few seconds.

Findcustomer

Findcustomer is a powerful B2B prospecting software that lets you create your own prospecting filesfind prospects and contact them. This solution generates sales appointments and is aimed primarily at small and medium-sized companies looking to grow their business.

This is a relevant option if you want a better acquisition strategy, especially through email and LinkedIn prospecting. 

Captain Data

A must-see : Captain Data is a multi-tasking prospecting tool.

  • Scrape directories to collect data (LinkedIn, Google, Yellow Pages, Tripadvisor...)
  • Enrich your data
  • Clean up and synchronize your files

It ranks among the essential tools for finding contacts in a few clicks.

Company info

SocieteInfo is one of the best meta-bases available in France. The site lets you generate ultra-qualified prospects to enrich your prospecting files. The tool offers excellent value for money and a wealth of wealth of data.

The best tools to enrich your leads

Lead data enrichment is a powerful lever to optimize lead quality and lead to more sales. Enriching your lead lists is an essential step in your sales strategy, especially when the information has been collected from meta databases or from competitors.

DropContact

DropContact is a simple and efficient tool that allows you to collect contact information from your prospecting files. This solution offers very rich data and is a great option to find the email address of prospects.

One of the other advantages of DropContact is that it integrates with a wide range of CRM software and offers prospecting workflows based on LinkedIn.

Hunter

The software Hunter is one of the best tools for email scrambling on the web. It offers a large database and assists sales reps in finding emails for their email campaigns.

Datagma

Datagma isn't a software program in the strict sense of the word: it's a Chrome extension that unearths the contact details of any prospect. The tool searches for business addresses from LinkedIn profiles: email addresses, mobile numbers, Datagma is the ideal companion for effective prospecting.

The best tools for prospecting on LinkedIn

Prospecting on LinkedIn is a channel that can be highly effective, provided it is done right. To prospect on this network and improve your success rate, rely on the following three tools:

ProspectIn

ProspectIn is a made-in-France software program that has established itself as one of the undisputed leaders in LinkedIn prospecting. The tool develops your network thanks to pre-configured scenarios and automated sequences: liking a post after X days, sending an automatic message inspired by your sales pitch following a specific action, review profiles, etc.

Findcustomer

The software Findcustomer software enables you to find and contact B2B prospects on LinkedIn. A versatile tool, Findcustomer can help you develop your network and increase your audience, thanks to a number of select features (automatic message sending, profile search, etc.). It's easy to generate a steady stream of new contacts.

Dux-Soup  

Dux-Soup is a very powerful LinkedIn prospecting solution that has several advantages. With one click, a company can visit thousands of profiles and send invitations. 

Prospects can be tagged and all data exported to Excel or CRM. This much-appreciated adaptability enables Dux-Soup to be easily integrated into existing sales team systems.

The best tools for email prospecting

Emailing is one of the best communication channels. Nevertheless, it is the subject of much discussion and sales people often bicker about the strategies to adopt. After having tested a plethora of software including Findcustomer, we present you two ultra powerful tools: 

YAMM

YAMM stands for "Yet Another Mail Merge", a tool for sending personalized emails. Developed by the Google suite, the greatest asset of this tool is the monitoring of the performance of prospecting campaigns which can be entirely done via gsheet.

Easy to use, you can create your e-mail template directly from a Gmail account. This makes YAMM very easy to use.

Woodpecker

Basic, Woodpecker is a marketing automation software. However, it is so powerful that it is currently used as a cold emailing tool. Thanks to an intuitive, uncluttered interface, the software focuses on a limited use case, which makes it excellent.

This tool essentially allows you to set up email prospecting campaigns and to schedule follow-up calls.

The best tools for telephone prospecting

The phoning is considered to be a very difficult practice, which often resembles an all-in: either it goes well (good conversion rate) or it breaks (very poor conversion rate.) This is why choosing a telephone prospecting tool is a must-have, because it can (really) help you achieve good results. And there are some really great tools out there!

Aircall

Aircall is an IP telephony tool that has become the industry standard in just a few years. This French software revolutionizes corporate telephony thanks to its 100% Cloud system and its integration with virtually all CRM systems. With Aircallmake and receive calls with ease, and track your performance in the blink of an eye.

RingDNA

RingDNA is unique in that it is first and foremost a sales platform that focuses on optimizing telephone conversations. During a telephone conversation, the tool shares with sales reps a wide range of personal and contextual information about the lead (exchange history, emails, messages, etc.).

Ringover

Ringover is a VOIP (Voice Over Internet Protocol) site that allows you to receive phone calls via an internet line and not a traditional one.

All calls are managed via an ultra-ergonomic web application. Ringover can be easily deployed within a company, and presents itself as an affordable solution.

Call on a team of multi-channel prospecting experts

Make an appointment now to find out how we can accelerate your growth.

Article author

Julien Fontaine

My partner Julien and I are convinced that prospecting with a qualified, targeted and segmented contact database increases your sales and marketing performance. With this blog, we help you improve your sales process and prospecting. And if you need us: we'll take the hassle out of prospecting, so you can concentrate on closing.

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